Fashion found me early.
I was still in high school when I started my first blog, Weapons of Mass Seduction, from a small town in Sweden. Back then, fashion weeks felt impossibly far away. Yet somehow I found myself attending London Fashion Week as a guest, and traveling to Stockholm for one-day styling jobs, chasing the feeling of being part of something bigger.

After moving to Oslo, I spent a few years working in fashion retail, quickly realising that clothes alone weren’t where my passion lived. Makeup was. I still remember being a teenager and traveling to another city just to buy my first MAC lipstick (Yes it was Ruby Woo). So becoming a Retail Manager for MAC Cosmetics in my early 20’s felt surreal. I spent seven years there, leading teams, working with campaigns, fashion weeks, launches and artists, and learning the craft from the inside out.

Mid-pandemic, I finally went fully freelance. Since then, I’ve worked across editorial, runway, commercial and film, while also building my own voice as a makeup artist, educator and creative.

This website is my hub. A place where you can see my work, book my services, explore classes and courses, and follow along with what I’m creating next. After years of letting my old site sit untouched, it felt right to finally give everything a new home that reflects where I am now and where I’m going.